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Promote the function of the product with the functionality display.
Making the encounter between customers and products smoother.

Story 09

DHA1000S

DHA and EPA are functional ingredients.
Soft capsule functional foods

DHA1000S is an easy-to-swallow soft capsule containing the highly unsaturated fatty acids DHA and EPA. It has been reported that DHA supports the memory of information such as numbers, words, figures, and situations, while DHA and EPA have the function of reducing neutral fats. It is recommended for healthy middle-aged and elderly people who are beginning to worry about their cognitive function, and those who are concerned about neutral fats.
* Food with functional claims (DHA / EPA)

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The "Functional Foods" system allows for the display of functional properties.

From Ito Kanpo PharmaceuticalThe packaging of "DHA1000S," which was released on [date], features the taglines: "DHA supports memory of information such as numbers, words, shapes, and situations, which are part of cognitive function," and "DHA and EPA reduce triglycerides." Originally, with the exception of Foods for Specified Health Uses and Foods with Nutrient Function Claims, such health foods were not allowed to clearly display their functional properties. However,Therefore, by submitting scientifically supported documentation to the Consumer Affairs Agency regarding the functionality of the ingredients used, and if the submission is accepted after review, the seller can display the functionality under their own responsibility. This is the system called "Foods with Function Claims." The catchphrase displayed on "DHA1000S" is also based on the functions that "DHA" and "EPA" have been reported to possess. In order to obtain approval for such Foods with Function Claims, it is necessary to submit supporting documentation to the Consumer Affairs Agency. It's easy to say, but it's actually quite difficult (laughs).

Safety is rigorously pursued, including interactions with pharmaceuticals.

Ito Kanpo Pharmaceutical's DHA series originally included a product called "DHA800." It was a popular product with many repeat customers even back in the "800" days, but with the start of the "Foods with Function Claims" system, the first product to be promoted was "Reduction of Triglycerides."#1We have decided to submit a notification regarding the labeling of "[product name]". For this purpose, "DHA 800mg" was insufficient, so we decided to renew it as "DHA 1000" with an increased content. Various documents are required for the notification, but among them, documents related to "safety" are the most important. In order to thoroughly check things like "how much is safe to consume without harming health" and "what are the interactions with pharmaceuticals", we investigate and collect relevant supporting documents and then analyze them using a method called systematic review. It is a lot of work, but that's why we feel such a sense of relief when approval is granted.

The 'DHA1000S' is an improved version of the 'DHA1000' that supports information memory.#2This product has been renewed with the addition of the functional claim: "Reduction of triglycerides."#1"Also supports information memory#2This is a feature that our customers are very interested in, so we hope that by displaying it, it will be easier for customers who are looking for that feature to find it. We hope that many different customers will continue to use our service.

  1. According to research reports on DHA and EPA
  2. According to research reports on DHA
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