100mg of curcuminoids, chosen with a focus on quality over profit.*
Per day (Oyster and turmeric with clams + ornithine)
Story 02
Oyster turmeric series with clams
Turmeric, oysters, and clams
All you need in one. Perfect for a fun adult time!
"Oysters" and "Shijimi", which have been grown with plenty of nutrients from the ocean, and "Turmeric", which contains the blessings of the earth, have been combined into one. Contains 3 mg of curcuminoid per day.We support happy adult time and healthy days!
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From the development of non-profitability to popular products.
We at Ito Kampo Pharmaceutical were at our wits' end. No matter how we adjusted the cost of our new product under development, "Oyster Turmeric with Clams" (now "Oyster Turmeric with Clams + Ornithine"), it just didn't match the selling price. Curcuminoids, an ingredient found in turmeric, were just starting to gain attention, but most products only contained about 30mg per day. However, we insisted on a "100mg curcuminoid per day" content, higher than existing products. In the end, we decided to sell it at a profit margin that would normally be unthinkable.
That dedication reaches our customers.Eventually, it grew into a hugely popular product for Ito Kanpo Pharmaceutical, with cumulative shipments exceeding 890 million bags. Nowadays, clams are a popular ingredient in supplements, but that wasn't the case back then. The curcuminoid content and the selection of such ingredients may have been a bit of a gamble at the time. But it was all because we understood our customers' needs and put their health first. I feel that our commitment to the product was the right one.
For over 20 years since its launch, we have continuously strived for improvement and innovation.
The "Oyster Turmeric with Clams" series, which has been loved by customers for a long time since its launch, has continued to evolve in response to customer needs. In addition to the liver extract-containing type developed in response to the growing demand for liver extract, "Oyster Turmeric with Clams and Sulforaphane" has recently been introduced. It has been widely accepted not only by those who drink it as a beverage, but also by health-conscious individuals. We have received feedback from our sales team that "many customers are repeat buyers," expanding the possibilities of the series.
またWe've revamped our product by switching the oyster extract to oysters from Hiroshima Prefecture and the clam extract to domestically produced Yamato clams. Of course, simply being domestically produced isn't enough. We sought out ingredients that were as nutritious and safe as possible, and we even visited oyster farms and Yamato clam harvesting sites to see them with our own eyes. High-quality ingredients do cost more, but we are proud that we were able to select only the very best without compromising.
Our oyster and turmeric series, which includes clams, is not only perfect for toasting, but also contains ingredients that are ideal for supporting the health of those of us who lead busy lives. We will continue to strive to make it a favorite among even more people.
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